January 20th, 2016 LearnDash Tips

stacking-coinsIf you are using LearnDash then there is a good chance that you are selling your courses.

One question that comes up from time-to-time from people selling courses is how to add an affiliate program so others can earn a commission for selling the courses as well.

As with anything in the WordPress space there are many paths to the same destination.

I’ll discuss one of those paths but by no means should it be understood as the “only” way.

The method I will be mentioning is one that we’ve seen others implement with success as it is pretty straight-forward.

Step 1: Create Your Courses

This one goes without saying, but I think it’s worth mentioning for the simple fact that it is easy to get distracted with the sales and marketing stuff.

Remember that your course has to deliver on the promises you make so take the time to create a course worth purchasing.

Step 2: Install a Shopping Cart

Now that you have your courses, you’ll need to decide on a way to sell them.

Lucky for you LearnDash comes with many options for selling courses.

If you’re thinking about implementing an affiliate program, then it’s best if you choose a shopping cart for your course sales. For this example, I’ll recommend Easy Digital Downloads (EDD).

Using the EDD plugin you can associate your LearnDash courses to EDD products. You can create course bundles, discount codes, and a whole slew of other features with their add-ons.

When the course is purchased, the user is enrolled into the associated course(s).

While there are a bunch of EDD add-ons to explore, the one you’ll absolutely need is…

Step 3: Install AffiliateWP

AffiliateWP is awesome.

It ties into EDD perfectly as it’s created by the same folks that are behind EDD.

But if you’re a fan of WooCommerce or iThemes Exchange you can use those too.

Where AffiliateWP excels is in the affiliate program management. There are multiple options on commission tracking and revenue splitting. It evens makes creating an affiliate dashboard as simple as adding a shortcode.

That’s it!

Now all you have to do is recruit affiliates and they’ll have the resources and reporting they need to increase your course sales.

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About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter

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Hi Justin!

I have one question:

1. I’m building an online ESL school. The main element of the courses will be Zoom-integrated live lessons. There will also be static videos and quiz content, but the main bulk of the course will be live face-to-face lessons. I will host these twice-weekly for around 3-6 months with small groups of students.

It’s within my interest to maximize the number of students in each class (around 4 or 5 maximum). Therefore, it would be an amazing idea to offer my students a “sign up a friend” programme where they can invite their friends join the course too. If they invite one friend, they’ll get a 40% discount. If they invite a second, they’ll get 60% off, etc.

How can I implement such a scheme? This will create a self-perpetuating business model that grows itself alongside high-quality content and UX. My students will do most of the word-of-mouth marketing themselves in order to get a heavily-discounted place on a 6-month course.

What can I do to make this a reality? What plugins should I utilize, and how, in order to get incentivize affiliate “course buddy-up” schemes?

Thanks so much for your time ????

Warm regards,
Peter

Avatar Peter Scratchley

Thanks.

Exactly what I’m looking for.

Avatar Sodiq Adebayo

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