Do you have a blog? What about videos? Then you can make a video course in as little as 5 minutes!
It is easy to overlook the simple opportunities available to you when you own a website, particularly if you have some educational videos available as well.
There was once a time where it would take weeks to put together a brief video course leveraging your existing assets, but those days are in the past. Using LearnDash, you can create a video course in a matter of minutes by leveraging the content you already have put the time into creating.
Why Create a Video Course?
First, people really enjoy learning by video. It’s one reason why YouTube has become one of the most popular sites that people use today.
But besides the obvious preference of learning by video, another reason is that video courses can be quite valuable for you and your business. You can decide to sell the course, or use the course to capture email addresses (i.e. leads). Videos are an extremely attractive one to your potential customers. They also make for a perfect tripwire offering.
If your website’s aim is to generate business for your services and products then leveraging your existing assets is a good idea.
By way of example, you can use videos on your YouTube channel to spin-up a quick video course and offer it for free on your site in exchange for an email address. Yes, the videos are free on YouTube, but not everyone will be on YouTube looking for them. You increase your views using this method and you also capture leads – and you did all this without having to recreate anything!
Naturally, if you are going to charge for your course then you probably don’t want the videos you use to be on YouTube but instead on a platform with more security controls like VimeoPRO or Wistia. You will also need to supplement the videos with additional text and downloads to increase its value.
Regardless of the strategy you use, LearnDash will make it possible for you to create quick and effective video courses “on the fly”.