Be direct, specific, exciting, and put your students first. You’ve spent hours building an online course which you hope will instruct learners and help them take the next step forward in their career, learn a new hobby, or expand their horizons. All that’s left is the course description: your first (and maybe last) opportunity to…
Cash-in by supplementing your online courses with one-on-one coaching. When your students choose your class for their learning opportunity, it’s because you offer something as an instructor that captures their interest. In other words, you are the biggest marketing draw of your class – the way you organize and present information, the way you help…
How to use email and social media to grow your online course audience. Now that you’ve created content, how can you help make sure it draws in more learners for your online course? As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in…
Updated April 1, 2019 Author’s note: This is an update to our December 2013 post, “Characteristics of a Virtual Classroom.” Read the original post following our 2019 update. What does the virtual classroom look like in 2019? The rate of technological progress has brought the field of online education a long way since our original…
Engagement with fellow learners is a surefire way to keep them coming back. One of the common challenges faced by many online educators lies in learner retainment. Not only do many online learners struggle to complete a course, but those that do often don’t come back for more. And even when they do return their…
Online buyers trust reviews. Here’s how you can earn more and use them to your benefit. Online reviews are a powerful selling tool for any online industry—eLearning included. Online buyers are savvy shoppers, and prefer to do their research before making a purchase. This is true of online education as much as anything else, which…
If you choose a hosted course platform then you are limiting future growth. There is a common scenario in the online course space that I see nearly every day. You get a good idea for an online course so you jump to a hosted (closed source) course builder. In a few days you get the…
How to build a workplace where ongoing education is part of the culture. Knowledge sharing is a not-so-recent buzzword for many businesses, but the idea behind it is straightforward and worthy of consideration. Essentially, organizations are recognizing that the wealth of experience and knowledge their employees possess is one of their most important resources, and…
Omnichannel e-learning is the next logical step from blended learning. Are you ready? Many businesses have heard of omnichannel as a marketing strategy for a while. At first, the idea was simple: if a company is going to market in several places (on TV, on the radio, in a magazine, etc.), it should spread a…
Some online education myths won’t disappear. Here’s what you need to know. When online learning was first proposed as a viable alternative to in-class learning, many people were skeptical. And, at the time, their suspicions were well-founded. Unfortunately, while the quality of online learning has improved greatly over the years, many of these early misconceptions…
How to grow your email marketing list into one of your top sales tools. Email marketing lists remain one of the top sales tools for many businesses—online educators included. However, marketing successfully requires access to email addresses of potential leads, and these ca be hard to obtain. Some people try to gain emails by buying…
Low is not always better: raising your price could help you sell more courses. Deciding what to charge for an online course is one of the most frequently asked questions from first-time online educators. And, unfortunately, it’s not an easy problem to resolve. Many educators eventually settle on a number that is little better than…
How to turn a profit in online education. Online education is a burgeoning market, but with all the competition, finding your way toward earning a profit off an online course can be difficult. In fact, many would-be educators wonder if it’s even possible. Well, we believe it is. To get you started, here are 7…
Can LearnDash and WordPress support a large number of learners? The answer is a resounding “Yes”. In this case study you will be introduced to Anthony Balduzzi, founder of the Fit Father project. His learning program boasts over 10,000 active users going through his training program. As is typical with WordPress, Anthony is using some…
Convinced social media is right for your online course? Here are a few ways to put it to use. Social media isn’t for every course. But used effectively, it can be a creative way to engage with your online learners. That said, not every social media platform works the same way, and your first step…
How to mentally prepare yourself for negative reviews. After all the hard work you put into developing an online course, from researching your course content through running it by beta testers, it’s understandable that you’d hope for nothing but rave reviews. However, negative feedback is inevitable. You simply can’t satisfy everyone, and the very feature…
When it comes to online courses sometimes time is money. The longer it takes, the more money you lose (or lose out on). The good news is that there are things you can do to you can get your course released in a timely fashion. However, I should mention that you should never sacrifice the…
Been holding off on that LearnDash add-on? Well now is your chance to get it at an insanely discounted price! Straight to the point: if you don’t have the add-ons below then now is your chance to pick them up at a discount. Note that some of these discounts official start on Friday, November 24th….
One of the most important things you will do as a course creator is to design the course in a way that resonates best with your target audience. In fact, before you do anything else when creating a course you need to first clearly define the audience, including things like their background, previous knowledge on…
It has been a busy few months building out LearnDash, but the fun isn’t over yet! Over the past few months we have been releasing some pretty exciting enhancements to LearnDash. What I enjoy most about these efforts is that our customers help to drive the direction of our learning management system. We try to…
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