Brand assets

The official LearnDash logos, marks, colors, and typography.

Primary Logo

Use this logo in most instances and on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the logo.

Reversed Primary Logo

Use this logo in most instances and on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the logo.

Secondary Logo

An option to use in instances of centered designs. Use on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the logo.

Reversed Secondary Logo

Our primary logo set against a black background. Use this over dark backgrounds or the brand colors Royal Blue or Navy.

Icon

The LearnDash icon may be used as a standalone element. Use on light backgrounds. Allow adequate clear space all around, and do not apply other colors to the icon.

Reversed Icon

The LearnDash icon may be used as a standalone element. Use on dark backgrounds. Allow adequate clear space all around, and do not apply other colors to the icon.

Color

The primary brand color is Royal Blue. It appears as a background color, action color, and text. Other primary colors appear in background colors, shapes, and icons.

Royal Blue
#235AF3
Navy
#002EAD
Pale Blue
#DBE4FF
Tan
#F5F3EF
Pearl
#FAF9F6
Ink
#1E1E1E

The secondary brand colors appear in background colors, shapes, and icons.

Forest
#1A342E
Chili
#FC440F
Lavender
#D1BCE3
Chalkboard
#86AFA6
Sage
#EBEEE4
Neon
#F5FE76

typography

Two font families are used across our range of communications:

  • Queens for headlines
  • Inter for subheads, body copy, and buttons

Queens Light

Queens Light

Invokes elegance, professional, collegiate feel. A balance to the clean sans serif & adds interest. Used sparingly.

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Inter Regular
Inter Bold

Inter

A highly readable, modern, straightforward font. A counter balance to the serif & easily accessible (free).