Do You Have a Mobile Learning Strategy?
Many organizations have an elearning strategy, but do they have one for mobile learning?
The rise of mobile technology has made elearning professionals re-think how we view elearning. What was once considered to be a part of elearning has now grown into its own industry.
There are now tools and techniques specific to the mobile learning market.
Clear distinctions can be made between the traditional elearning model we have known the past decade and the emerging mobile learning market.
With the growing use and popularity of mobile devices it only makes sense that organizations incorporate a mobile learning component into their overall elearning strategy.
The first thing to determine is how much emphasis mobile will have on the learning program.
For industries where people are rarely at their desk (or don’t have access to a laptop) it probably makes sense to place greater importance on mobile learning.
Others may just want to ensure that their elearning programs encompass mobile components.
When forming your mobile learning strategy there are a few key considerations you should address. Some of which include:
- What devices will you support? Mobile technology quickly evolves so you need to determine what is supported and for how long.
- What content is best suited for mobile? Not all topics should be delivered in a mobile learning format.
- How will you track mobile learning use? If you implement a mobile learning strategy and no one uses it, then you are wasting time and money.
- How will you measure mobile learning impact? If you want to make the case for mobile learning, it needs to be somehow associated with overall ROI.
These are just a few generic items you will need to understand prior to implementing your strategy. You will likely think of more that are specific to your organization’s culture.
The important takeaway is that you have a strategy.
Avoid the temptation of lumping your mobile strategy with your overall elearning goals. While similar in nature, each has elements that makes them unique.