Using SEO To Sell More Online Courses

learning-marketsCreating a course worth buying takes a lot of hard work and commitment – but that is only half of the equation.

In the end, if you’re going to be successful selling online courses then that means you need visibility.

More specifically: you need to do some form of search engine optimization (SEO).

For many people this is a daunting task, especially if you don’t really know how to go about implementing effective SEO.

To add to the confusion there is a lot of misinformation out there relating to SEO.

You will find countless schemes making outrageous claims about getting to the first page of Google in a matter of days.

With regards to those “systems”, just remember that if it’s too good to be true then it’s not worth your time.

Even if these kind of strategies did work, do you want the foundation of your business to be built upon some kind of backroom loophole?

I certainly wouldn’t.

Imagine constantly having to “look over your shoulder” to see if Google has punished your site by deindexing it or putting it into the dreaded “sandbox”.

No thanks!

SEO Done Right

What you need is actionable advice from a trusted source.

Lucky for you there are many tools, resources, and people out there that promote ethical SEO.

By way of example, consider the advice of my friend Rebecca Gill.

Rebecca’s firm Web Savvy Marketing has been helping clients optimize their sites to realize high search engine rankings for their target keywords. No tricks needed.

Basics of SEO Free Webinar Series

If you’re relatively new to SEO, then Rebecca’s free webinar series is a perfect place to start. This series focuses on tried-and-true methods for building a solid SEO foundation.

In her own words:

We don’t talk about SEO penalties or quick fix SEO tactics. Instead we focus on building a foundation of SEO best practices and using this to better position your website for search engines.

Even if you consider yourself well-versed in SEO you will likely pick up some useful tips.

Armed with your basic understanding of SEO you’ll be much better prepared to optimize your own site so as to maximize your course sales.

Techniques That Just Plain Work

If you’re interested in more detailed SEO strategies, then Rebecca offers one of the most comprehensive courses on SEO available.

Seriously, it’s 8-hours of actionable, proven content. Have a look at what’s included:

Just as important as the quality of the content is the quality of the source. Rebecca is honest in her approach. She doesn’t take shortcuts so you’ll never have to worry about your site being penalized.

You know, you can have the best online course in the world, but if no one can find it then it doesn’t matter.

If you’re serious about selling an online course then you need to be serious about SEO.

Whether you learn the ins-and-outs from Rebecca’s course or some other resource it will be a vital part of your success.

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About the Author:

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by the world's leading organizations, such as the University of Michigan, Digital Marketer, WPEngine, and Infusionsoft. Justin has made a career as an elearning consultant where he has implemented large-scale training programs for Fortune 500 companies. Twitter | LinkedIn

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