Using Chat to Sell Your Course

Are you selling an online course?

How is it going?

If you are selling to more customers than you can handle then this tip might not be for you. However, if you would like to sell some more then keep reading.

I am sure you have been on sites where you have the option to chat to a sales representative. Sometimes you are even proactively notified of an agent “standing by” to clarify anything you are wondering about.

I have seen this used in many contexts, but I struggle to think of a use-case where someone is selling an online course and uses chat.

There is an opportunity here.

Online courses can be intimidating to purchase, especially if the potential customer is not entirely sure of your credentials. You can overcome this hesitation by giving this visitor the ability to interact on chat!

Imagine that you are about to take a course, but before you even do you have the chance to interact with the person (or people) behind the course content! This is a level of personal attention that is missing in today’s online course environment.

The neat thing about chat is that you don’t have to commit to it if you don’t want to and it’s pretty easy to test. If you have a steady flow of website traffic then why not give it a shot? Your competition is likely not available to answer questions about their courses – you will immediately set yourself apart and built up trust.

If chat isn’t for you then there is nothing wrong with trying other methods. In a world of instant answers, your chat feature may be the difference between “making or breaking” the sale.

Author

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by the world's leading organizations, such as the University of Michigan, Digital Marketer, WPEngine, and Infusionsoft. Justin has made a career as an elearning consultant where he has implemented large-scale training programs for Fortune 500 companies. Twitter | LinkedIn

3 Responses

  1. Lovely idea – thanks Justin. Will there be a chat element built in to LearnDash or will it need to be a separate plugin?

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