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Coupons

Coupons #

LearnDash coupons are a way for you to easily offer promotions and discounts to your users before they purchase your courses. With LearnDash coupons, you can create coupons for your users. You can even set expiration dates and usage limits for your coupons to make them work the way you like.

NOTE: LearnDash Coupons work with the Registration Flow in LD 4.0. You must have the registration option enabled and the registration pages configured to use the coupons for new users. Check out our guide to the new Registration Flow here.

LearnDash coupons only apply to courses or groups set to Buy Now. They do not work for recurring courses or groups. If you want to learn more about Course Access settings, you can check the documentation here.

Creating Your Coupons #

To create LearnDash Coupons:

  1. Navigate to LearnDash LMS > Coupons
  2. Click on Add New
  3. Add a Coupon title
  4. Enter the coupon slug – the coupon slug is the unique identifier of the coupon within WordPress. The coupon settings below will still take effect.

From here, you can personalize your coupons to suit your needs.

Coupon Settings #

These settings can help you manage how your coupons are used. We’ll review the configuration options below:

  • Coupon Code – the actual Coupon Code you can give to your students when they purchase the course.
  • Type – this is what the coupon will be when applied. You have two options:
    • Flat Rate – deducts a flat rate from the actual course price
    • Percentage Off – deducts a percentage off of the actual course price.
  • Amount – is the actual amount of the coupon, which can be a flat rate or a percentage off the course price.
  • Number of Redemptions – the number of times the coupon can be redeemed. Enter 0 for unlimited redemptions.
  • Start Date – the date the coupon can be used.
  • End Date – indicates the expiry date of the coupon. After this date, the coupon cannot be used.
  • Apply to all Courses – indicates whether the coupon can be used across all courses. If this is turned off, you have to select the specific courses to which this coupon can be applied.
  • Apply to all Groups – indicates whether or not the coupon can be used and applied to all groups. If this is turned off, you have to select the specific groups this coupon can be applied to.

Once you’re done updating all the settings, click Publish to publish your coupon.

The User Experience #

Logged-Out/New User #

  1. Go to the course page of the course that you would like to take.
  2. Click the Take This Course button.
  3. Next, you’ll be redirected to a registration page where you’ll be asked to register an account. Fill out the information as needed.
  4. Once the registration is successful, you’ll be redirected to the purchase page where you can apply the coupon.
  5. If the coupon is valid, the discount will be applied after clicking the Apply Coupon button.
  6. Click Take this Course to proceed to payment. Once the payment is made, you’re successfully registered on the site and enrolled in the course.

    Logged-In/Existing User #

    Go to the course page of the course you would like to take. Click on the Login link located next to the Take this Course button.

    1. Log in to the site using your existing login credentials.
    2. Once you’re logged in, click the Take this Course button.
    3. You’ll be redirected to a purchase page where you can apply the coupon.
      LearnDash course purchase checkout screen
    4. Click the Take this Course button to proceed to the payment screen.
    5. Once payment is completed, you’ll be enrolled in the course.

    With LearnDash coupons, you can create coupons for your users. You can even set an expiration date and usage limits to your coupons to have them work to your liking.

    NOTE: LearnDash Coupons work with the Registration Flow in LD 4.0. You must have the registration option enabled and the registration pages set in order to use the coupons for new users. Check out our guide to the new Registration Flow here.

    ADDITIONAL NOTE: LearnDash coupons only support courses or groups that are set to Buy Now. They do not work for recurring courses or groups. If you want to learn more about Course Access settings, you can check the documentation here.

    Creating Your Coupons #

    To create LearnDash Coupons,

    1. Navigate to LearnDash LMS > Coupons
    2. Click on Add New
    3. Add a Coupon title
    4. Enter the coupon slug – the coupon slug is the unique identifier to the coupon within WordPress. The coupon settings below will still take effect.

    From here you can personalize your coupons to suit your needs.

    Coupon Settings #

    These settings can help you manage the way your coupons can be used. We’ll review the configuration options below:

    LearnDash Coupon settings page
    • Coupon Code – this is the actual Coupon Code that you can give out to your students when they are purchasing the course.
    • Type – this is what the coupon will be when applied. You have two options:
      • Flat Rate – deducts a flat rate to the actual course price
      • Percentage Off – deducts a percentage off of the actual course price.
    • Amount – is the actual amount of the coupon, this can either be the flat rate or the percentage off of the course price.
    • Number of Redemptions – this refers to the number of times the coupon can be redeemed. Enter 0 for unlimited redemptions.
    • Start Date – indicates the start date that the coupon can be used.
    • End Date – indicates the expiry date of the coupon. After this date, the coupon can no longer be used.
    • Apply to all Courses – indicates whether or not the coupon can be used and applied to all the courses. If this is turned off, you have to select the specific courses this coupon can be applied to.
    • Apply to all Groups – indicates whether or not the coupon can be used and applied to all groups. If this is turned off, you have to select the specific groups this coupon can be applied to.

    Once you’re done updating all the settings, click on the Publish to publish your coupon.

    The User Experience #

    Logged-Out/New User #

    Go to the course page of the course that you would like to take. Click the Take This Course button.

    Next, you’ll be redirected to a registration page where you’ll be asked to register an account. Fill out the information as needed. Once the registration is successful, you’ll be redirected to the purchase page where you can apply the coupon.

    purchase page

    If the coupon is valid, the discount will be applied after clicking the Apply Coupon button. Click Take this Course to proceed to payment. Once the payment is made, you’re successfully registered on the site and enrolled in the course.

      Logged-In/Existing User #

      Go to the course page of the course the you would like to take. Click on Login link located next to the Take this Course button.

      1. Log in to the site using your existing login credentials.
      2. Once you’re logged in, click the Take this Course button.
      3. You’ll be redirected to a purchase page where you can apply the coupon.
      4. Click the Take this Course button to proceed on to the payment screen.
      5. Once payment is completed, you’ll be enrolled in the course.

      Updated on February 2, 2026