Demographics matter for e-learning. Here’s how to make sense of them—and market your course accordingly. Generations are always a bit nebulous. While we tend to discuss them in discrete groups (Boomers, Gen X, Millennials, Gen Z), the reality is that these generations blend together, and that the transitions from one generation to the next can…
Instructional designers can charge premium prices by adding “Just in Time” training development. When most people think about starting an online course business they think about creating elaborate courses with gamification elements, automation, communities and so forth. Done correctly this approach can result in a a high revenue, low cost business. But making money with…
How can mobile learning make blended classrooms more effective? It seems like, with every passing year, technology and daily life become increasingly wound together. With most learners bringing their technology with them into the classroom—either on their laptop or their smartphone—there’s less of a distinction between when classroom learning ends, and the out-of-class, self-directed learning…
Wondering how to use the flipped classroom effectively for your blended classroom? The traditional classroom structure has teachers delivering lectures during class time, and learners working on problem sets at home. However, online classes offer instructors a way to reverse that scenario by delivering class lecture content over the Internet, and using class time to…
Coupons can be a blessing and a curse. Here’s the right way to use them in your sales strategy. Sales are slow, and you’re looking for a good way to close a few more to bring up your revenue for the month. You’re looking at your options, and one choice seems obvious: offer a discount!…
How to use Zapier to nurture leads and offer better learner support. You’ve probably heard a lot about marketing automation without knowing how to implement it for your course. Fortunately, LearnDash supports integration with the popular automation tool Zapier. Zapier allows users to create workflows that automate actions in response to certain user behaviors. The…
Self-direction is one of the key attributes of an adult learner. How can you encourage it in your online course? Overbearing pedagogy is a recurring problem for many adult learners. As children, we’re usually taught in a way that emphasizes a “follow the teacher” mentality. The instructor lays out the lesson, delivers a lecture, sets…
How to build a workplace where ongoing education is part of the culture. Knowledge sharing is a not-so-recent buzzword for many businesses, but the idea behind it is straightforward and worthy of consideration. Essentially, organizations are recognizing that the wealth of experience and knowledge their employees possess is one of their most important resources, and…
Some online education myths won’t disappear. Here’s what you need to know. When online learning was first proposed as a viable alternative to in-class learning, many people were skeptical. And, at the time, their suspicions were well-founded. Unfortunately, while the quality of online learning has improved greatly over the years, many of these early misconceptions…
You want to increase sales on your online course, but something’s holding your learners back. We’ve all had a moment when presenting a proposal to someone where we realize they’re less enthusiastic about the idea than we’d like them to be. Maybe we’ve experienced this with a friend, a co-worker, a significant other, or an…
How to close more leads without making them feel pressured. If you’re new to selling online courses (or selling anything, really), you may not know what sales funnels or pipelines are, not to mention what the “buyer’s journey” is all about. Briefly put, when a person goes to make a purchase, they pass through various…
Come “nerd out” on e-learning with us! Learning management is a big industry with many players, most of which are venture-funded. The industry is also quite “cut-throat” which makes it difficult for the bootstrapped offering to compete. Our learning management system is one of a select (very) few offerings that started without venture capital and has…
Latest LearnDash update focuses on GDPR. In the world of software sometimes you make exciting updates, and then other times you make necessary ones. The coming LearnDash update falls into the latter category. Today’s update centers on the General Data Protection Regulation (GDPR). If this is the first time you have heard of GDPR, then…
To be a successful e-learning instructor, you need to know your way around technology. Anyone who’s spent any time reading about the e-learning industry knows that online courses and traditional classrooms use very different technological tool kits. While new technology is slowly making its way into the classroom (most instructors use PowerPoint slides rather than…
Many people talk about building an online presence through blogging or YouTube, and then monetizing using courses. If writing or video production isn’t your thing then consider using podcasts! When podcasts first came about they were huge, and then the hype died down and they sort of became less popular. Today we see a resurgence…
Skill-based online learning helps learners put their knowledge to use. Have you ever considered the difference between a course that teaches knowledge versus one that teaches skill? For most of us, the distinction may not seem all that important, but it actually has a significant impact on how we teach an online class. Some courses…
Interactive learning builds long-term memory and helps learner stay focused. Are you using it in your course? In the early days of e-learning, the format most instructors used for creating an online course mimicked the classic lecture format. Many courses were text-based, or included taped lectures from actual seminars. Learners watched the videos, took notes,…
How to help build informal learning habits in your office. For almost any business, the key to staying ahead in a competitive marketplace rests in the hands of its employees. Finding and retaining talented team members can be a challenge, and doing so often means providing ways for those employees to develop and grow. While…
How can learners collaborate more effectively online? It’s one thing to ask your learners to work together on a group project. But logistics for many online learners are quite another matter. Unlike in a classroom situation, learners have no set time when they expect to all be in the same room together to coordinate. In…
How you can encourage self-directed learning from your students in your your online courses. Online courses present challenges that traditional classrooms do not face. While learners in a classroom engage with their peers and instructors face-to-face, the lack of in-person contact causes many online learners to feel a sense of disconnect and isolation in their…
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