February 11th, 2016 Business

reading-at-computerComing to the conclusion that you want to sell an online course isn’t too difficult.

Deciding what the course should be about is a lot more challenging.

When I have conversations with people in this area, they usually fall into one of two camps:

  1. They want to sell a course that sells (no matter what the topic)
  2. They know the topic, but don’t know the angle

I’ll preface this by saying there isn’t a “one size fits all” approach to selling an online course. You have to play to your own strengths in many ways.

The one thing you will need is dedication and consistency.

Creating a course is hard work. Creating a course worth buying is even harder since it’s more than the topic, it’s about the customer.

You have to get an understanding about what people want to learn.

Which brings us back to the primary question: what should your course be about?

While the people who fall into the first category I outlined have been known to see success, I feel like it’s worth pointing out that the success rate is going to be smaller than those that fall into the second group.

If you decide to create a feature-packed course on a subject you know very little (perhaps nothing) about, then you have made your job that much more difficult because you’ll need to first come up-to-speed on it.

Then, you’ll need to convince people that you’re an expert they should trust.

It’s an uphill battle.

If however you fall into the second category, your chances of success increase. You’re learning curve is going to be far-less steep, it will be easier to find motivation when times are tough, and you’ll know how to best “speak” to your audience.

The trick is finding the right angle, which you can do by refining your unique selling proposition.

Justin Ferriman photo

About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter


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You have to get an understanding about what people want[?]learn.
You have to get an understanding about what people want[To] learn.

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