Jay Postones’ masterclass has over 100 active students –  a clear testament to its success.

Jay is a content creator who provides three types of courses to his students: a drumming masterclass, single song classes, and a monthly subscription program. Through his courses, he empowers students to unlock their full creative and technical potential with drumming. 

“[Before purchasing LearnDash], I had the structure. Learndash provided the missing tools for me to align my content into meaningful lessons.“

His path to finding LearnDash is relatable for many content creators. He had a skill that he wanted to share with his community, but needed to bridge the gap from idea to execution. Bridging this gap felt intimidating at first, but when he found LearnDash, he knew he wasn’t alone in his journey. Let’s dive into his story!

Finding the right LMS as a content creator

Five years ago, Jay wanted to build a drum lesson website. He was faced with a decision: whether to offer the course as a one-time purchase, a subscription-based model, or both. Before finding LearnDash, he felt lost because he didn’t have a way to present his content. Luckily, he found LearnDash.

LearnDash’s structure and format stood out from competitors. Jay was able to create quality content using a user-friendly interface, beneficial for both him and his students. LearnDash ended up being the perfect option for a creator like himself! 

Jay had little familiarity with WordPress when he first started. Like many LearnDash  customers, he was not a developer and didn’t consider himself a tech-savvy individual. But, he wasn’t in it alone. He found LearnDash’s support helpful and top-notch. He received the help he needed to confidently grow his skills in both WordPress and LearnDash.

“I’ve reached out a handful of times when I’ve experienced a plugin conflict, or some other minor issue, and your support team is always prompt and helpful.“

A look into his LearnDash courses: Achievements, updating content, offerings, and more

Jay’s courses include several elements to increase student engagement, such as LearnDash Achievements. Students in his courses earn points for actions like signing in each day and completing lessons, courses, and topics. At the end of the year, the student with the most points earns a big prize: one of his snare drums! This competitive and fun gamification fosters a positive learning environment. 

One of Jay’s favorite aspects of LearnDash is the flexibility to update his courses at any time. Each year, he conducts a thorough review of his content, identifying areas for improvement and making necessary updates to enhance the course.

He provides multiple offerings to cater to his community. He has one-time purchase options. The single song classes are created to teach a specific song and the masterclass is for those wanting complex, progressive drumming.

Jay also offers a subscriber model, which provides access to 10-minute lessons. He uploads two new lessons each week, providing fresh content and skills for his students. The subscription-based course is a way for students to invest more affordably with his content.

Also, can we take a moment to appreciate Jay’s marketing on the homepage? He has a call-to-action button to subscribe to his newsletter at the very top (you can’t miss it!) This strategic placement helps him build a robust subscriber list. From there, he can keep them informed about new offerings and updates.

When you scroll down the page, he offers free drum lessons, perfect for letting customers try a lesson before making a purchase. He also highlights both video and written testimonials, adding credibility to his courses. If you’re looking to build a successful homepage, consider these effective marketing strategies!

Building a community around his courses 

Jay knows the importance of building community around his courses. From the beginning, he prioritized having his audience shape his offerings. He started by offering a single course with one song. As he expanded his course content, he leveraged social media to figure out the interests of his community, resulting in the creation of niche courses that met their needs.

In addition to incorporating his community into course development, he hosts monthly seminars and offers one-on-one coaching, significantly boosting engagement. While traveling, he also meets his community in person. Jay recognizes that although some students prefer to learn independently, many benefit from interaction and collaboration. 

In terms of gaining customers, his students often reach out to him through DMs, emails, or in person before enrolling in a course, highlighting the power of community building. Community is a powerful tool that helps attract and retain customers!

While there are many ways to market an online course, we love Jay’s focus on building up a strong community via social media. This effective marketing strategy strengthened his brand and helped grow his customer base. It is something to consider if you are looking to grow your course’s impact!

Join Jay Postones and other content creators 

“As someone who looked around for months before deciding to go with LearnDash, I can say with confidence – if you’re trying to make a course to sell your expertise, LearnDash provides the structure, and so much more.“

Jay Postones confidently chose LearnDash for creating his courses. Are you next? If you’re looking to sell your expertise and share your passion, LearnDash provides the structure, flexibility, and support you need along the way.

Ready to give LearnDash a try? The demo is a great place to start! Additionally, check out our products to see what is possible as you launch your course.

And just as our LearnDash team supported Jay throughout his course creation process (and beyond!), we’re here to help you. Reach out if you have any questions.