2 Critical Components of Selling Courses

two2Selling an online course is a lot easier than you may think, but there is also a misconception that all you have to do is create a course one-time and begin collecting payments.

While this is true to some extent, your job is not done when the course starts selling. In fact, quite the opposite!

When people start to buy into what you are selling, you have two major commitments you need to deliver on:

  1. Continuous maintenance & improvement
  2. Customer service

If you fail to take care of these two items, then you will not be in business for very long. Once you finish creating version 1.0 of your course, you should always look for ways to make it better. In some respects, this is necessary just because of the latest trends.

For example, design trends are constantly changing. As such, your visuals in your courses should also be updated to reflect these changes. There are multiple benefits to doing so, one major reason being that it prevents your courses from looking dated. Old visuals leads people to assume that the content too is out-of-date.

Your customers will also provide you actionable feedback on potential update ideas, as well as notify you of any quirks in the course design, text, or functionality. This leads to the second important point – standing by (and listening) to your customers.

Sure, not every idea that is presented to you can be implemented into your courses, but some certainly can (and should) make there way into them.

Your customers will appreciate the dedication you have to keeping your product relevant. When customers are happy, they tell others. When customers are not happy, they tell everyone! While it is impossible to make everyone happy 100% of the time, you can never be at fault for genuine effort.

If you’re currently selling courses (or are thinking about doing so) and wish to keep doing so into the foreseeable future, then you will do well to keep these two critical course selling components in mind.

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About the Author:

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by the world's leading organizations, such as the University of Michigan, Digital Marketer, WPEngine, and Infusionsoft. Justin has made a career as an elearning consultant where he has implemented large-scale training programs for Fortune 500 companies. Twitter | LinkedIn

2 Comments
  1. Interesting article. We have a series of online social media courses which we sell good numbers of in the UK. We would of course like to sell more of these courses (and sell more abroad) and the level of expertise/support that students receive is the primary reason that learners recommend our courses to others. The difficulty is in communicating this to potential learners when all other providers out there are shouting that they do they same thing. The key has to be referrals and word of mouth marketing.

    Have you any tips for breaking into international markets and for how to communicate effectively the level of support that learners receive?

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