Why Your LearnDash Course Needs A Better Checkout Experience To Increase Conversions
Your course customers want your course but they don’t want to jump through hoops to buy it. Creating a seamless checkout experience will not only wow your customers but improve your conversion rates to increase your profits.
At this point, you’ve probably already launched your course and you’re seeing a good amount of traffic. But that traffic isn’t translating into bigger numbers in your bank account due to an increased cart abandonment rate.
Currently, the cart abandonment rate for ecommerce sites is sitting at nearly 70% across the board with the culprit hiding within the checkout process. That sounds discouraging but there’s hope for your online courses and it starts with optimizing your sales funnel.
What’s a sales funnel?
A sales funnel is just marketing jargon for your sales process. On the surface every ecommerce business model has a sales funnel that starts with capturing a prospective customer’s attention and nurturing them until they make a purchase.
When it comes to selling your LearnDash courses, your sales funnel will need a few tweaks to create a smoother sales process for your customer that will encourage them to complete the checkout process. More checkout completions equals more conversions and that means more profits for you.
How to increase conversion rates on your LearnDash course checkout page with WooFunnels
LearnDash’s checkout process makes it super simple for your customers to checkout but sometimes you need a few extras to boost sales. This is where a sales funnel integration comes in handy.
Out of the box, WooFunnels comes equipped with six pre-built pages: optin, optin confirmation,sales page,checkouts, one click upsell, and thank you pages. This makes designing your sales funnel easy so you can focus on more important things.
Let’s take a look at some of the most important WooFunnel features.
High-Converting Checkout Pages
Checkout pages are fully customizable giving you the freedom to design the page however you want. It also gives you the option to create single or multi-step checkout pages.
The checkout experience for mobile and desktop are optimized to boost average order value (AOV). Use their order bumps feature to show unlimited bumps on the checkout. They can include cross-sells for faster shipping, other courses, memberships, and even subscriptions.
If your course sales funnel isn’t seeing a ton of traffic, you can make the most of the traffic that you do get with upsells. You won’t even need to spend extra money on ads.
You can set target based rules to show customers products they’re most likely to buy. This is based on the acceptance or rejection of the previous offer. Beyond the checkout page, you can even offer one click upsells to increase AOV.
Analytics & Reporting
Your funnel will continually need improving so having access to robust analytics and reporting is a huge bonus. Woofunnels reporting dashboard shows how your funnels are performing with real-time analytics.
You can see the view count and conversion rate of each funnel, track the revenue generated, compare the performance of funnels, and view detailed data for every contact.
Diverse Page Builder Integrations
WooFunnel integrates with Elementor, Divi, Oxygen, and Gutenberg. It has built-in modules and comes ready to import templates. Make use of the shortcodes to build with Thrive, Beaver Builder,or any builder of your choice.
Built-In A/B Testing
A/B testing software for funnels are pricey but you’ll need to determine which parts of your funnel are working. WooFunnels A/B testing can be set up in less than five minutes. You can run split tests and analyze headlines, copy, colors, buttons, and more.
WooFunnels is the most flexible sales funnel plugin that allows you to create detailed funnels for your courses. Depending on which pricing tier you choose CRM and automations are available as well. Overall, it’s probably a better option for you if you need more for less.