July 20th, 2017 Business

Earlier this year I predicted that micro-learning would be on the rise as learners become picky over the content they consume.

The good news is that you can get in on this trend by making some simple changes to your online courses. There are a variety of strategies (many of which I have already outlined) that you can implement today.

One area that you will definitely need to address in your course is the length of your videos. As an aside, if you aren’t using videos then you should strongly consider adding them. Learners have come to expect them.

But back to the topic on hand: improving your videos so as to adhere to micro-content standards. Don’t overthink this. The videos have to be shorter. We’re talking somewhere between three and five minutes if possible. If you need more time, split the video across a few lessons.

Now if you already have videos and you can splice them then by all means start there. However, if you want to freshen-up your content, or even turn some of your text into video, then I have a tool you can use: PowToon.

PowToon will allow you to quickly create informative (and short!) videos based around a variety of topics. They have a huge library of characters and situations to leverage. They even have pre-made videos where you just need to modify the text and colors.

So, if you are using bullet points often in your course then using PowToon is an easy way to bring them to life without having to learn an entirely new technical feature-set! Go check it out to see if it would be a good fit for you – creating a test account is free.

Justin Ferriman photo

About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter


5 responses

Leave a Comment

Nice article Justin. You are right short and sharp is some peoples future.
I’ve used Powtoon before and it is really easy to use.
Here’s a quick demo I created on how to use it: https://www.youtube.com/watch?v=J-PMg0rkV00

A piece of software I have used is Videoscribe. Allows you to create animated white boards.

Great for short videos which grabs people’s attention.

Avatar Stephen Burke

Thanks Justin,

Great to see you promoting Powtoons. I love it, and I just used it to introduce our new LearnDash LMS. The video was well received – and so is our new LMS.

Avatar Cheryl Schmelzer

Comments are closed.

Your course could already be online!

We offer a 15 day money-back guarantee and have a world class community to help you get your course online today!

See LearnDash in action. Online Demo

Join Our Next Webinar!

LearnDash webinars are designed to teach you how to build, grow, and scale your course-building business. Join our team in one of our next live webinars.