This is the year we double-down on social learning.
For too long we have seen elearning courses that end up with “click-click-click-click” progression. No interaction, no engagement. It is time for learning program developers to strive for something more.
I will concede that certain courses like compliance training don’t necessarily require more than a traditional elearning module. The content is straight-forward, hardly ever changes, and is (to be blunt) boring.
However, there are so many other courses out there that could be better if they leveraged social learning concepts.
It is about creating community over courses. Courses should supplement the community.
You can bring life to your courses by fostering your own community. Sure, it is a lot more difficult than creating a static course, but the rewards are so much greater.
If you have raving fans, you’ll have more customers – plain and simple.
What’s more, you will constantly be given ideas on how you can improve or new offerings people would like you to provide. In some ways a lively community is like having your own R&D department!
So how can you get staretd with social learning? It’s easy. Start with the basics and incorporate more from there:
- Add forums
- Enable robust user profiles (similar to Facebook)
- Create a Facebook Group
- Put on webinars
- Hold contests among and for learners
And these are just the simple strategies.
If you have an online course or are going to be creating one this year then do yourself and students a favor by building social learning into your business plan!