March 20th, 2014 E-Learning

video-picsOnline courses have come a long way in the past 10 years. At one point in time, it was perfectly fine to just record a PowerPoint presentation and distribute it to learners. Today, that is rarely the case (or at least it should be).

One of the biggest influences on elearning is video. Platforms like YouTube made it extremely easy to share training content in a more entertaining fashion. No longer are users forced to stare at static text.

Video is being leveraged quite heavily in many online training contexts. For example, the very popular MOOC programs use video for dispersing lectures. The market is also expanding, projected to hit $49.91 billion worldwide by 2015.

Videos Make Sense for Learning

Using video for learning is practical in many ways. They are easy to create, easy to distribute, and can be re-used. The TED series posts their lectures to video, and now have 500,000,000 views.  YouTube receives about 60 hours of uploaded video content every minute (granted not all that content is for teaching).

The point is, we are now accustomed to using video for relaying information and for teaching. In fact, the current rate of video use for corporate online training has been reported at 33.5% (and rising, likely due to the mobile technology today).

The cost savings from video training is implied (50% savings versus traditional in-person), and the convenience cannot be matched.

If you haven’t already, you should think about making video training an integral part of your training program. Getting started is rather easy, but make sure you go about it the correct way as it isn’t just about recording live events and putting them online – there is method to the madness.



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About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter

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