The Mobile Learning Shift
If you are part of a medium to large organization, then chances are there is some form of elearning program or platform in place for employee training. In many cases, these training programs are created in a software like Articulate Storyline – often containing various interactions and quizzes.
But is that always a good thing? Are traditional elearning packages effective in all situations, or have we just come to expect them?
Mobile Training on the Rise
With the increase in bring-your-device-to-work programs, there has been a similar rise in mobile video based training. There are a variety of reasons for this, but mainly because of the following benefits:
- Cost-Savings – Organizations are realizing over 70% cost savings from reducing iteration time to create new features, and lower software costs from switching to a mobile-compatible platform.
- Increase Employee Satisfaction – In one survey particular, 100% of participants indicated that they would actively seek mobile training programs.
- Time Savings – 75% of mobile learners have cited “convenience” and “time management” as primary benefits of mobile learning. There is a reported 45% less time spent in training, and a 0% loss in comprehension.
Naturally it makes sense that mobile training is going to rise. A 2013 study by Skillsoft found that 93% of CEOs planned to increase or maintain their training budgets. From this same sample, 61% indicated that they have a mobile training strategy ready to launch.
In other words, mobile learning is a growing part of corporate strategy. Training budgets are increasing, particularly in the tech and manufacturing industries (where there has been a 20% increase). It is probably reasonable to expect that other industries will follow suit.
As mobile devices make learning more accessible, corporations will start to make it part of their internal development strategy, if they haven’t already. Those who wait or ignore the mobile learning shift are poised to fall behind in their industry.