I have seen a good number of elearning programs created and implemented across a variety of industries. Everything from government, non-profit, huge conglomerates, and international organizations.
While each one of these use-cases has their unique characteristics I have found that they all share one aspect that contributes to the overall success of the elearning implementation.
No, it isn’t related to the technology that is used to create the course. It doesn’t even have to do with the methodology used to create the elearning courses. And it has absolutely nothing to do with the learning management system being used.
The key to success for these elearning programs and others like it can be narrowed-down to one, seemingly simple thing: communication.
Communication is more than just a couple of emails being sent out letting people know about the program. It is more than a few talking points from the CEO. Successful elearning programs have a detailed communication plan in place designed to deliver a consistent message.
This concept applies to internal elearning program as well as commercial ones.
If you are selling courses then you have to communicate the benefits of the course to your potential customers. You have to answer the critical questions that matter most to the customer. Email marketing efforts need to be concise, clear, and outline your unique selling proposition.
It is easy to overlook the importance of a communication plan for elearning projects as much of the focus is on getting content together and packaging it in an effective way. But I am telling you that you need a communication plan (heck, a communication team if possible) to maximize the impact of your elearning.
Without a clear communication roadmap your elearning program is doomed from the start.