April 24th, 2013 Course Creation

Recently there has been a huge emphasis of elearning, and mobile learning, within education – and for good reason. Technological advancements and the classroom’s tendency to adopt new ideas quickly has brought about a rather quick adoption of mobile learning. But does it stop there? What about mobile learning in enterprise?

Studies are showing that Enterprise is primed to join the trend. In the United States alone, 75% of the workforce is already leveraging mobile technology, and by 2015, projections indicate that 37% of the entire global workforce will be mobile. Smartphones are the leading mobile technology, with an estimated 2.4 billion enterprise smartphone users globally by 2017.

While these facts are interesting, I don’t think they are very surprising. Everywhere you look someone is toting around an iPhone, iPad, or iThing. The technology is clearly available, and on a very large scale. What I did find interesting though was that it is projected more tablets will be sold in 2015 than PCs. To me, this is a huge paradigm shift.

The benefits of mobile learning are apparent. By way of example, the Banking and Finance sector is seeing 12% increases in employee course completion rate at the 45-day mark. Mobile learning is also gaining credibility in the public sector, being equally compared to elearning and classroom training.

So where do enterprises start with mobile learning? In my opinion, the fact that 33% of YouTube videos are viewed on a smartphone indicates a perfect place for organizations to experiment with mobile learning. This can be as simple as creating a mobile friendly LMS that contains interactive videos. Keep it simple at first by converting existing elearning where possible. Start with courses like health & safety compliance as these types of courses are pretty standard. It will also give you the opportunity to evaluate the effectiveness in your organization before “mobilizing” more complex subjects.

As much as I would like to take credit for randomly knowing all the facts I shared, the infographic below, created by INTUITION, brought to my attention these statistics – some of which a bit surprising. It’s going to be exciting to see the emergence of mlearning (and possible decline of traditional elearning) in the years to come.


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About Justin Ferriman

Justin started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide. He is currently founder & CEO of GapScout. Justin's Homepage | GapScout | Twitter

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4 responses

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Do you think learning content for tabs should be designed differently from learning content meant to be used on smart phones?

Avatar Subrata

I’m excited about the opportunities that mobile learning creates but, as with all learning strategies, I don’t believe that it’s the answer to everything. There is learning the best occurs in a classroom setting (whether F2F or virtual) and some that is suited to elearning or mobile learning.

I completely agree with you Tiffany – this is not the answer to all. It is only a piece of the puzzle as nothing can or should fully replace face-to-face learning. Thanks for the comment!

Hi Justin,
Great article…….I am very excited about doing something within the mlearning arena down here in Chile (Latin America), but I am curious about creating momentum….In your view, What would be the best way to promote / “create the need” for an enterprise strategy for mobile learning within a Mining Company, where a large number of people are handling a mobile phone?
Robert Jungjohann

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