Take Your Time Creating an Online Course Business

I often have the opportunity to talk to entrepreneurs about their online course businesses.

Some of these individuals already have a successful business and want to add an educational component, while others are just starting their entrepreneurial journey.

Creating an online course can supplement nearly any business, or even be a business on its own. However, it will only be an asset if you go about the process the “right” way.

What way is that?

Deliberate and patient.

Yet in a world of instant gratification this may be hard for you to do, like it is for so many people. You are eager for your project to get going. You want the course to be available as soon as possible so that you can start taking orders and well, making money.

I can tell you from experience that anything rushed isn’t worth it. Taking your time to build a course outline, create the content, add gamification, set-up payment processing, design a sales page, and so on will pay off in the end if you take each step as it comes.

Most importantly, you have to implement some degree of QA testing at each one of these phases. This is probably the one area that most people overlook.

The last thing you want to do is rush something to market that isn’t well tested and seems incomplete.

If you already have a business then this will reflect poorly on your brand. If you are just starting out then remember that you only have on opportunity to create a first impression – don’t let a poorly executed course sabotage your business.

Author

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Twitter | LinkedIn

3 Responses

  1. I couldn’t have said it better, Justin. I thought six months was a long time to build an eCommerce website, buy video production equipment, and put up courses. However, since I’m a one-man band going through this entire process myself, I’m beginning to realize it could take me well over a year and $6000. That’s just to get some courses online and get the website working properly with all of the bells and whistles. I’m not even looking at real profitability for at least two years.

    I think most people don’t know what to expect when starting this kind of business, for fear of the unknown, and, as you said, anxiousness. I’m a somewhat a semi-pro, with over 10 years of web business experience. I’m still humbled by all of the tasks, time, and money required to build an online business when I’m still working full time.

    The real key is to never give up on your dream…and learn all can along the way.

    1. However, since I’m a one-man band going through this entire process myself, I’m beginning to realize it could take me well over a year and $6000.

      Most people are in the same boat, but not everyone has come to realize this. It probably won’t take a year but certainly will take a good number of months to get things chugging along to your liking.

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