I often have the opportunity to talk to entrepreneurs about their online course businesses.
Some of these individuals already have a successful business and want to add an educational component, while others are just starting their entrepreneurial journey.
Creating an online course can supplement nearly any business, or even be a business on its own. However, it will only be an asset if you go about the process the “right” way.
What way is that?
Deliberate and patient.
Yet in a world of instant gratification this may be hard for you to do, like it is for so many people. You are eager for your project to get going. You want the course to be available as soon as possible so that you can start taking orders and well, making money.
I can tell you from experience that anything rushed isn’t worth it. Taking your time to build a course outline, create the content, add gamification, set-up payment processing, design a sales page, and so on will pay off in the end if you take each step as it comes.
Most importantly, you have to implement some degree of QA testing at each one of these phases. This is probably the one area that most people overlook.
The last thing you want to do is rush something to market that isn’t well tested and seems incomplete.
If you already have a business then this will reflect poorly on your brand. If you are just starting out then remember that you only have on opportunity to create a first impression – don’t let a poorly executed course sabotage your business.