Study: Corporate Opinions of ELearning

collaborative-meetingToday nearly every major company uses some form of elearning. What started off as an experiment has proven to have tremendous value.

Despite the great gains elearning has made in the corporate sector, it isn’t uncommon to find a mix of opinions about elearning, mobile learning, and the latest advancements in the field.

Some people are on-board with the innovation, others are not. From what I can tell, opponents to incorporating the latest and greatest of elearning generally cite time & monetary expenses as the primary deterrent.

These are very valid reasons for some organizations. Not every company has the means to experiment with new technologies or methods. Sometimes it makes more sense to “jump in” when the water has already been tested.

One study conducted by Interactive Services brings forth some of the more prevalent opinions towards today’s elearning industry. If you are involved with elearning in any capacity then there is a good chance that you can relate to some of these quotes.

Real Corporate Feedback on ELearning

We are good at designing training, but not so good at proving its effectiveness.

Right now, mobile learning is only for flagship projects.

We saved money in printing costs this year by moving two workbook programs to tablet delivery.

If you wan to get mobile [learning] accepted, get a program developed for the executives and let it trickle down from there.

The financial and expertise barrier to entry is disappearing for videos [in learning].

We still have infrastructure issues. Our video is not reaching as far as we would like.

Traditional broadcast quality is perceived as “too slick” for our users these days.

Gamification costs too much and takes too long. I need quicker results.

The executive population is skeptical [of gamification], they think it trivializes the subject.

It’s hard to visualize the end result during the early days of design [of gamification], the client usually defaults to something less challenging.

MOOCs appealed to us because we were going with a ‘no money, no people’ strategy due to the crisis, but it turned out to be more work than we anticipated.

If the quality [of MOOCs] dips, then people turn off quite quickly.

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About the Author:

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by the world's leading organizations, such as the University of Michigan, Digital Marketer, WPEngine, and Infusionsoft. Justin has made a career as an elearning consultant where he has implemented large-scale training programs for Fortune 500 companies. Twitter | LinkedIn

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