March 25th, 2015 Business

thick-skinNo matter what you may read, the truth is that selling virtual products is difficult.

Sure the barriers to entry are low, but that doesn’t make its execution easy.

In fact, in many ways this aspect of online business creates more of a challenge as you’re likely to come across more competition.

If you’re selling an online course (or have plans to), then you’re going to come up against many obstacles in your journey. If you’re hoping for a magic formula, one doesn’t exist.

There is a lot of information out there on what it takes to be successful with an online business. Everything from search engine marketing, website design, traffic generation, and so on. Naturally, many of these principles can be applied to selling online courses.

While you learn about and implement these strategies, you should also make a point to embrace your inner elearning diva.

ELearning Diva?


As you likely know by now, there is a lot of “noise” on the internet no matter what you’re selling. Selling elearning is no different. You will have competition of all shapes and sizes singing their own praises about why they are the best.

You want to be the diva among these singers.

Divas command attention. There is something different about them that draws people in, and it comes as a result of honest self-awareness and confidence. To get to that point, you should know why you’re different and why it is important to your prospective customers.

Divas are also memorable. As an elearning diva, you want the same for your courses and business. You should look to have your courses, brand, and overall customer experience be something that others talk about in a positive way within your industry.

While you can certainly position yourself for diva status, it’s important to remember that it’s the fans (or in this case, customers) that ultimately solidify the diva reputation.

Be honest in your offering and how you present yourself. Nothing turns people away quicker than something that doesn’t seem genuine. Being a diva doesn’t mean being high-maintenance or making a lot of noise.

In the end, if you do right by customers then they will do right by you – often going above and beyond to tell the world about their favorite “elearning diva”. 🙂

Justin Ferriman photo

About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter

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