If you have created your own online course then you know that it takes a tremendous amount of work.

The content has to be accurate, but you also have to make sure that you are reaching your target audience (especially if you plan on selling it). The latter is an ongoing process that requires constant effort. There are no short-cuts.

As your efforts shift from the course content to promotion and supporting your customers, it is inevitable that your course will start to collect some “digital dust”.

Is the content still as relevant as it was a year ago? What about two years ago? Depending on the topic of your course the content could become dated rather quickly and this can reflect poorly on your business.

It is because of this that you should schedule regular check-ins to make sure that your content is still relevant. In addition, you should consider improving areas of your course where people have expressed confusion or frustration. Receiving negative feedback is never easy but there is often a key takeaway buried within the criticism that can prove beneficial.

As you go through the process of revamping your courses it is also a good time to consider your overall business position. Is the message you are sending still accurate to what it is you promise? If not, that’s okay – you can always adjust your messaging. If there is more to your story now then find a way to share it.

Businesses pivot all of the time with their online presence. Note that this doesn’t mean you have to scrap your current unique selling proposition. You are just looking for ways to slightly modify it so as to better describe your value to your target audience.

In some ways this process is more intimidating than updating the products themselves. I personally can attest to this as we are currently going through this procedure with our company.

The point is that you should never remain “still”. Always be looking for ways to improve your courses, services, and business presentation so as to remain relevant in an ever changing online world.