May 4th, 2016 Business

You may know that you want to sell an online course but maybe you’re not quite sure what the course should cover.

In general, I think it’s best to create a course on something you care about or where you already have a solid foundation. In the long run it will be easier.

You can leverage your existing contacts and background to expedite course production and marketing.

Still, I recognize that this is not the only way to go about creating a course. Maybe you have many interests and just are not sure what to do.

Before picking the cliche “making money” or “health & fitness” fields, why not have a look at a variety of topics that are currently selling?

This will help you to prevent wasting your efforts by picking a proven “winner” first.

2 Proven Resources

There are two logical places to look to gather course ideas.

They aren’t revolutionary by any means, but they are proven. If you were hoping for a secret method then I am afraid you’ll always be looking.

First place to check: Udemy.

Udemy has thousands of courses created by people just like you. It’s an overcrowded marketplace with a spectrum of course topics.

You can easily see which courses are popular, what people are saying about them (in the reviews), and get a sense of their general course outline.

The other place to look is Amazon, particularly the best sellers in non-fiction. These will show you the topics that have purchase-power.

Most books on Amazon allow you to view the chapters. These can give you different section or lesson ideas.

As you do your research make it a point to document your findings and include links to the products and courses for future reference.

This kind of market research is a critical step to course creation. Put in the hard work now and you will be better positioned to make sales by the time your course is complete.

Justin Ferriman photo

About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter

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