Learning Programs Value to Business

board-room-trainingMost organizations today agree that implementing a learning program is a great way to invest in their most valuable asset: their employees.

This hasn’t always been the case, but the mainstreaming of elearning has helped to increase the awareness of having a robust training program that is easily accessible.

Research conducted by the Association for Talent Development found that roughly 23% of organizations have a person who is dedicated to measuring the effectiveness of learning initiatives as it relates to key business metrics. Specifically, companies are interested in knowing how their learning programs increase custom satisfaction and employee sanctification.

In fact, of the organizations included in this research, roughly 88% indicated that they do attempt to evaluate the impact of the learning programs on organizational effectiveness.

And with good reason.

Some of the world’s most successful companies are known to have robust training programs in place with the sole purpose of improving the efficiency and effectiveness of their workforce. This isn’t isolated to departments like sales, but also includes manufacturing, accounting, finance, human resources, customer relations, public relations, etc.

When the entire company is well-educated, they make better decisions in their day-to-day job responsibilities. In turn, this can lead to a more successful organization.

When implemented properly, learning programs can have a significant return on investment. They can increase profits through improved employee performance (often in the form of cutting costs).

Naturally the level of impact that a program can have is dependent on the implementation itself. Simply having elearning courses available isn’t going to guarantee any level of success. It’s about creating a culture of learning. When you get people to buy into the vision, the program is poised to do well.


Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Let's Talk! | Twitter

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