It’s Time to Start Using Videos in Your Courses

You have probably noticed the increase in the amount of videos you see across the internet. Businesses are creating YouTube channels like they were creating Facebook pages five years ago.

The increased preference for video is changing the way that we learn both formally and informally. In fact, it has been reported that by 2020 roughly 82% of consumer internet traffic will be composed of internet video.

From a LearnDash perspective the rise in video was what brought us to create our Video Progression capabilities, resulting in true hands-free learning when using a WordPress powered learning management system.

The truth is that if you don’t have a video component in your course in some capacity then your learners are probably not too happy. This isn’t to say that you must use video only, but having it included in some lessons accompanying the text and supporting documents can go a very long way. For nothing else it gives your course more “sticking” power.

Videos make great content for micro-courses as well, especially when designed to be watched in short chunks. But be careful: using video isn’t a formula for success. You have to use some video creation best-practices to make sure that they are optimized for your content and your learners.

If you are looking for more information on how to get started with creating videos, then consider the following articles:

These will provide you with some simple guidelines and supporting facts as you explore using videos in your courses.

One last thing to remember is to not overthink the whole video process. Just start creating them following a few of the proven principles mentioned in the articles above and gauge the learner feedback. You can then make iterations based on what is working and what is not working for your unique course content and audience.

Author

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses.

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