How To Start Selling Online Courses

sell-elearningThere is an unfortunate misconception today that you have to be an expert in order to sell an elearning course. I am not entirely sure where this idea originated from, but it is often what prevents someone from even pursuing the idea.

The reality, however, is that this couldn’t be further from the truth.

Everyone knows something about something (and that includes you).  We are constantly learning, and only a small percentage of us share these learning experiences, again, because many of us feel that no one will value our opinion.

The difference between you and someone that is successfully selling an online course is one thing: initiative. That’s it. They decided they wanted to sell a course and started to put the wheels in motion to make it happen.

For some, this meant creating a course and posting it on Udemy.

For others, they set-up a WordPress site and installed an elearning plugin to automate the process.

No matter what tools these individuals use, they are all similar in that they took their idea and put action behind it. They are now reaping the rewards for their hard work (over and over again) by selling their courses to hundreds, maybe even thousands, of people.

Getting Started is Simple

Maybe the concept for creating your first elearning course to sell seems a little daunting, and that’s understandable. Before you start thinking about the “how” (that is, how you are going to sell courses), you first should focus on the content.

The easiest way to start this process is to open up a MS Word document (or perhaps PowerPoint), and begin creating a wireframe for your course. You don’t need to worry about the specific content just yet, instead, focus on the structure of the course within your topic.

For some best practice in storyboarding, check out this post.

It should probably go without saying, but this part of the process is by far the most important. It could take you weeks, possibly months to get the structure and content just right. Once you have the course created, then you can shift your attention to the delivery and marketing.

In the end, you just want to establish momentum. You’ll be amazed at how your project takes life as soon as you put in a little initiative.

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About the Author:

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by the world's leading organizations, such as the University of Michigan, Digital Marketer, WPEngine, and Infusionsoft. Justin has made a career as an elearning consultant where he has implemented large-scale training programs for Fortune 500 companies. Twitter | LinkedIn

3 Comments
    • Hi KC-
      Thanks for the note. If you’re referring to the process “flow”, then creating a storyboard is a good way to get that smoothed-out. Also, breaking up content with videos, text, images, is a good idea. If you close every lesson with a video summary, it might not seem as choppy.

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