Google’s Micro-Learning Findings
With the rise of mobile devises there has been more talk about micro-learning.
There are many resources to learn more about micro-learning, but in a sentence it is a way to deliver learning content that is optimal for the smartphones and tablets.
It is a really exciting time for the elearning industry. Mobile learning represents the transition for the elearning standard that has been prevalent for the past 15 years.
Major companies around the world are recognizing the importance of micro-learning, including Google.
In fact, Google has set-up an entire site on the topic at thinkwithgoogle.com.
The site is dedicated to Google’s research and findings as it relates to the way we sell, purchase, and learn with technology. The aim of the site is to be a resource for pushing the marketing industry forward.
Google provides data that they are exploring and trends that they are tracking with regards to digital marketing campaigns across industries, platforms, and audiences. You have the option to subscribe to their newsletter so that you are always up-to-date on their latest findings.
Of particular interest to me is the section called “Micro-Moments”. This section is dedicated to consumer behavior and what it means for brands.
While the focus is commercial in nature, I couldn’t help but notice how the analysis on consumer behavior is directly related to how we obtain information (or learn).
As online shoppers we solve problems and find answers in the moment by piecing together multiple micro-moments of content which ultimately influences our behavior.
This form of impromptu learning is almost second nature for people. It makes sense to tap into this learning behavior when we create online course content. The next generation of online courses will need to be easy to access and consume in the moment as “information-on-demand”.
Want to learn more? Head on over to the Google Micro-Moments section of their “Think With Google” site.