May 10th, 2013 E-Learning

elearning-trendsElearning is constantly evolving, and so are its uses in both academia and the corporate world. Looking at the trends of elearning provides useful insight into what is working and what is not. Every year, Elearning Magazine administers a survey to their readers asking for their input into some of the more key areas of elearning. Their study has shown that over the past year, the most important training programs are as follows:

  1. Compliance
  2. Product Training
  3. Professional/Industry Training
  4. Desktop/IT Training

Number one doesn’t surprise me much as it is often the easiest to create elearning for (and ultimately the most cost effective given that they are pretty change adverse). There is still very much a need for compliance training to be developed as some organization still rely on dated methods. I would estimate that professional/industry training begins to gain some ground though as more people are looking for certifications through distance learning.

Another part that I found interesting from their survey is that  respondents indicated that they plan to invest nearly 240% more into elearning in 2013. This was a similar pattern found in the previous year’s report, and the data is backing it up as a reported $1.46 million was spent in 2011 compared to the $3.5 million spent in 2012.

I’m going to make a guess that we’ll see somewhere in the realm of $4.1 million in 2013. This is merely speculation though as I anticipate the mobile learning industry will drive much of the continuing growth. New technologies and specifications (such as TinCan API) are leading the charge, giving the rise to a boatload of startups all over the world.

As many instructional designers and elearning professionals know, this industry is growing every year, it’s really starting to turn heads. The likes of Google are now entering the elearning industry, and I wouldn’t be surprised to see others follow, and the overall demand for skilled instructional designers and technologists to grow. Exciting times we live in!

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About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter


4 responses

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Justin, I love those numbers!

Thanks Justin, I always appreciate your articles.
Do you have an idea if the job opportunities will be more available for full time positions or for independent contractors/freelancers? I would appreciate your thoughts, thanks.

Avatar Pattie

Thanks Justin. Great update and as a CEO of a 25 year old video based training company this is good news.FYI, my company recently launched a free elearningplanner service that includes a free leadership trait assessment and comes with over 9 hours of free Microsoft, Word and Excel training. Be great for you to check it out

Thanks Justin. I’m an Instructional Technologist at Amazon and I’m seriously considering using TinCan for our eLearning needs. Like you said, the industry is booming right now. I’m anxious to see what the future holds!

Avatar VJ

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