December 1st, 2015 E-Learning

instructional-designerThe elearning industry is full of products.

No matter what your elearning specialty you are likely to find a product being sold.

Anything from learning management systems, rapid elearning development tools, elearning templates, project management software… the list goes on and on.

But when you purchase a product in our industry, what are your expectations?

To be more specific, what is it that you are buying?

For a many people they are buying a “shiny object” – and it’s exciting! There is certainly nothing wrong with this view when you purchase your new elearning toy.

But beyond this, you are also buying into the company that sold you the solution.

You have raised your hand and effectively said, “I like what you’re doing and support you”.

It’s in this act of faith that you should expect more than just a product. You should expect appreciation.

Appreciation Through Support

The easiest way to see if the company appreciates its customers is to evaluate its support reputation.

  • Do you wait days for a response?
  • Is their support personable or just a constant list of canned responses?
  • Is the support relevant (i.e. do they actual have relevant background experience to relate)?

We have all had experiences purchasing items that came with trustworthy support versus non-existent (or painfully slow) support.

In the case of the latter, you can feel betrayed – and that’s not how any company should express their appreciation!

It is this very reason why we make our customers a priority and treat them with respect.

If you are in the market for a learning management system on WordPress, then have some conversations with others who have jumped on board with us. With LearnDash, you aren’t just purchasing a product but joining a community.

The next time you investigate an elearning purchase (be it an LMS or any other product), make sure to check in on the post-purchase experience.

You could very well save yourself headaches down the line!

Justin Ferriman photo

About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter

Posted in

Your course could already be online!

We offer a 15 day money-back guarantee and have a world class community to help you get your course online today!

See LearnDash in action. Online Demo


👋 Meet LearnDash Webinar

Are you trying to decide if LearnDash is the right learning management system to build your online courses? Join us for our next live walkthrough.

Join Our Next Webinar!

LearnDash webinars are designed to teach you how to build, grow, and scale your course-building business. Join our team in one of our next live webinars.