Do You Know What You’re Buying?

instructional-designerThe elearning industry is full of products.

No matter what your elearning specialty you are likely to find a product being sold.

Anything from learning management systems, rapid elearning development tools, elearning templates, project management software… the list goes on and on.

But when you purchase a product in our industry, what are your expectations?

To be more specific, what is it that you are buying?

For a many people they are buying a “shiny object” – and it’s exciting! There is certainly nothing wrong with this view when you purchase your new elearning toy.

But beyond this, you are also buying into the company that sold you the solution.

You have raised your hand and effectively said, “I like what you’re doing and support you”.

It’s in this act of faith that you should expect more than just a product. You should expect appreciation.

Appreciation Through Support

The easiest way to see if the company appreciates its customers is to evaluate its support reputation.

  • Do you wait days for a response?
  • Is their support personable or just a constant list of canned responses?
  • Is the support relevant (i.e. do they actual have relevant background experience to relate)?

We have all had experiences purchasing items that came with trustworthy support versus non-existent (or painfully slow) support.

In the case of the latter, you can feel betrayed – and that’s not how any company should express their appreciation!

It is this very reason why we make our customers a priority and treat them with respect.

If you are in the market for a learning management system on WordPress, then have some conversations with others who have jumped on board with us. With LearnDash, you aren’t just purchasing a product but joining a community.

The next time you investigate an elearning purchase (be it an LMS or any other product), make sure to check in on the post-purchase experience.

You could very well save yourself headaches down the line!

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About the Author:

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by the world's leading organizations, such as the University of Michigan, Digital Marketer, WPEngine, and Infusionsoft. Justin has made a career as an elearning consultant where he has implemented large-scale training programs for Fortune 500 companies. Twitter | LinkedIn

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