October 26th, 2016 Instructional Design

rc7bs8q.pngAny course you create needs to have solid content. In fact, content is the critical component to the success of any course.

This is especially true if you are selling your courses.

But in addition to content you also need to pay close attention to the experience you provide. Slapping some videos and text together and protecting access to those materials won’t make the course too enjoyable. It will be boring and students won’t value the content.

You have to focus also on the experience.

There are many sites out there that offer online courses who have a unique experience for the learner. By way of example, simply go to offerings like Lynda.com, Udemy, Coursera, and DuoLingo. Each one presents a unique “feel” that is conducive to the content being offered.

One of the biggest aspects in creating this experience are the design elements. Fortunately, if you are using LearnDash then WordPress has a variety of very attractive themes you can use, such as Social Learner by BuddyBoss or the Genesis child themes by Web Savvy Marketing (contact us for a full list).

Using tools like the LearnDash Visual Customizer also can go along way in providing a unique identity to your offerings. Here are some examples of site’s with positive course experiences:

The visual components are just one aspect though.

Another thing to consider is whether you want to make your course content driven or to also foster a community around the content.

Ideally you are able to create a community of raving fans, but this takes time. You can always expand into this direction once you get customers taking your courses and providing feedback.

No matter the direction you take for your course experience one thing should remain constant: learners should never feel like they are on their own. Strive to always provide guidance and support in a variety of ways. You can use forums (helps with the community aspect), a knowledgeable, FAQs, and/or a help desk.

This along can go a long way in creating a positive course experience for your learners – and if you are selling courses then your customers will be more likely to tell others.

Justin Ferriman photo

About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter


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From my perspective, what drives people in eLearning and keeps them doing course after course is a tactile experience that what they’ve learnt is an actual value.
People just hate treading water.

And hence, offering experience is king. And his crown is making the experience matter. I think that contact with a subject-matter expert offering a high quality feedback concerning what the learner has made himself in order to practice matters much.

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