Anyone selling a course online knows the importance of a sales page that converts. Your online course sales page has one main goal – to persuade the reader to enroll in your online course. It’s where a visitor turns into a buyer.

Deciding on the look and feel of your sales page relies on how you’re planning to sell your course. For example, will you use a shopping cart, a membership plugin, or a built-in LearnDash payment system? Will there be testimonials and videos too? 

Let’s dive into what your course sales page should cover before exploring options for building a winning sales page. 

The Anatomy of a Course Sales Page 

Headline & Subtitle 

A good headline and subtitle will grab your reader’s attention, convey the goal of your online course, and hook your reader into wanting more.  It needs to be concise, clear, and descriptive. Think like your ideal student, and write in their language. Be brief, targeted, and focus on the benefits. 

Course Description

This is a short statement about the expected results of your course. It should communicate what the course is and share the key benefits. You could list out the modules, lesson plans, and any bonus (or extra) course materials, so readers get a peek before purchasing. 

Imagery & Video

Using high-quality images and videos helps break up your copy and can sometimes show your reader results from taking your online course. Make sure your header is high-quality and relevant. You can include mockups of what the main page or lesson plans look like, too. Consider adding videos of yourself or students talking about your courses.

Social proof

Folks love reading reviews before buying a product. They want to know if other people had a good experience before they spend. You can incorporate social proof through testimonials, data from users, or brand logos from publications you’ve been featured in. 

Pricing 

Your sales page is an obvious and necessary place to talk about pricing. This section should be clear and straightforward.  List out your price and show what’s included in the cost. If possible, offer different ways to pay for your course, such as full or monthly payments. Ensure folks that transactions are secure and that there’s a risk reversal, such as a money-back guarantee.

FAQs

Before there’s even a chance for buyers to get skeptical, give them answers to some of the most common questions they might have.  Share 5 to 10 most common questions readers might have and include a way for folks to contact you if there’s a question that’s not listed.

CTAs

Provide multiple opportunities to take action. Your CTA buttons need to be prominent, bold, and in more places than the bottom of your page. The text should be simple and actionable. Use colors that pop so your buttons stand out from the rest of your sales page.

Creating a Course Sales Page 

The flexibility of WordPress offers plenty of options for creating high-impact sales pages for your courses. 

Though there are a variety of options available, we think the best way to create a sales page is through a page builder like Kadence or Elementor. Both Kadence and Elementor have a vast library of templates and sections for creating a course website for the non-designer. Plus, both Kadence and Elementor come with pre-made templates and widgets made exclusively for LearnDash. 

Using LearnDash with a page builder does introduce a few additional settings to keep in mind, so make sure to review these guidelines when using a page builder. 

Kadence 

Kadence’s LearnDash starter templates are the easiest way to start building a LearnDash course site and sales page. Both LearnDash Cloud and the Plugin come with Kadence starter templates that are easy to add to your WordPress site. These templates are customizable with your own logos, imagery, and color palettes. Or, you can keep the elements in the starter templates and use the royalty-free images that the Kadence starter templates provide.

In addition, there are tons of extra features that Kadence offers when paired with LearnDash, such as dark mode, dynamic headers, and more! Check out a video walkthrough of some of these features:

Elementor 

Elementor is one of the most popular page builders for WordPress. They’ve created templates optimized for LearnDash course creation, allowing you to easily add sales copy and pricing information to your course landing page that’ll look cohesive with the rest of your course. 

One unique benefit of using Elementor with LearnDash is the integration of native LearnDash widgets. You can drag and drop widgets and buttons onto your page with Elementor Pro. You can access these widgets from the design panel, where they’ll be available to insert into your page wherever you need them. 

Want to know more about how LearnDash integrates with Elementor? Check out our Hacks for using LearnDash with Elementor:

Build a Sales Page that Converts 

The final step to building a sales page is to include a button that takes a user to your checkout. The easiest way to add payment information to a page builder is by adding the LearnDash payment button shortcode. If you are using a native LearnDash payment gate, this simple shortcode will put the default course purchase button onto any WordPress page:

[learndash_payment_buttons course_id="123"]

The flexibility of WordPress templates combined with LearnDash means that you have an almost endless number of options available. Mix and match techniques and experiment with a sales page design that best fits your overall business model.

Want to play around and create your own sales page first? Request a backend demo and play around in a WordPress sandbox to try on Kadence or Elementor to build a convincing sales page.