Do you remember the last time you enrolled into a course without checking its reviews first?
For better or worse, user reviews are often viewed as proof of the quality, expertise, and professionalism of an online course (or any online product for that matter).
Often, the rating of the course is the deciding factor when a student is on the fence about whether or not to enroll.
User ratings and reviews are not important just from the end-user’s perspective though. They are a fundamental ingredient in building the trust factor of a website and have other practical uses, such as increasing the conversion rate of the website, or helping the website rank better in organic search.
The feedback posted about products & services have a direct and noticeable impact on the trust earned by the website. A survey by BrightLocal states that 74% of the customers say that positive reviews make them more inclined to enroll into a course.
Given the abundance of similar courses, course authors, and fraudulent content purveyors today it takes a lot of effort to make your content your USP.
While certainly not “fool-proof”, reviews are a testament to this quality of the course and can be immensely useful in generating trust among your potential users, as they read the reactions of your existing or past students.
Build Trust & Sales Grow
As the trust about a particular e-learning website builds, people also become more inclined to make a purchase. Trust is a big reason why people readily spend $40-$50 to complete a certified course on Coursera or edX, whereas they are hesitant to do the same on a lesser-known website.
- A high star-rating is often an immediate seller, especially when it is seen across a trusted platform.
- A positive review encourages people to spend, since they are assured of the returns on their investment.
- Feedback is invaluable in the generation of a community, since it builds a foundation of mutual respect between the teacher and the student.
Customer comments on your courses are the easiest way of finding out whether a course truly lives up to the hype and glory surrounding it and are hence an integral part of every e-learning website.
Adding Reviews to Your LearnDash Courses
Are you using LearnDash for your online courses?
I’m happy to let you know that LearnDash now integrates with a native ratings, reviews, and feedback system by WisdmLabs.
Built for LearnDash, this add-on is designed to help you set up a complete review system for your website.
One neat aspect of this add-on is that it lets you (the Course Author) control when a student can rate or review your course. This can go a long way in ensuring the course receives genuine feedback.
Want to add reviews to your courses? If so, I recommend you check out this add-on.