Here at LearnDash we often talk about creating dynamic, engaging courses.

Because when it is all said and done, if you are creating an online course then you want people to enjoy it.

If they enjoy it (even to some small degree) then chances are they will retain the information and your course objectives will be met.

That is where instructional design comes into the picture.

In the past 10 to 20 years we have seen an increase in people who define themselves as instructional designers. It’s now a formal discipline that you can study in higher education.

The rise in the need for instructional designers is the result of distance learning becoming a mainstay in the way that we learn. We have come to understand that intentional design and structure of course content goes a long way in increasing its effectiveness.

It won’t take long for you to see that there are a ton of resources out there related to instructional design. Everything from theories to training – all of which intended to make us better at teaching one another.

If you are currently a student and are wondering what you may want to do for a living then perhaps you should have a look at this field. It’s rich with opportunity and offers some pretty competitive salaries.

If you are a teacher and are getting burnt out then maybe making the switch to this industry is a good choice for you as well. Your skills as a classroom teacher directly correlate to instructional design. If e-learning isn’t of interest there is still a lot of demand for instructor-led training. In fact, there are a lot of niches in this space that you could investigate further.

The demand for competent instructional design professionals is only going to increase in the coming years. Get in on this trend early and reap the rewards for years to come.

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About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter


4 responses

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Hi Justin, Nice article; thanks…

I was a teacher once and slowly made the jump 25 years ago; in fact, I’m a firm believer of teachers becoming instructional designers!

Keep up the good work, Justin!


Can you suggest some certified online Instructional Design courses which aren’t very expensive?

Avatar Hussain

Check out the courses offered by

A graduate certificate in instructional design is a great way to earn a credential and keep costs down (as compared to a master’s degree). Here’s a list of over 80 graduate programs in instructional design, online teaching, e-learning, instructional technology, etc.

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