Be Original: Differentiate Your Courses

sell-elearningIf you are creating courses with the intention to sell them, then you undoubtedly come to the point where you wonder if you’ll be able to compete in your market, perhaps with a bit of anxiety as you won’t know for sure until you make the course available for sale.

While I wish there was a magic formula I could give you (believe me, there isn’t), you can take comfort in knowing that anyone who has ever considered selling a product or service has gone through similar feelings and have asked themselves the exact same questions:

Will people buy?

How should I price it?

Where do I market?

Should I give part away for free?

Is my competition better?

What usually ends up happening is that people end up not developing their product or service because they get overwhelmed. If you are creating a course, you have probably felt this way before.

What you should focus on are the things that you can control. Stop worrying about your competition. Don’t get me wrong, you should follow what they are doing, but you need not worry about them. In fact, competition is a good thing – it means you are in a viable market.

Before you worry about pricing for your courses or even marketing, you should determine how you are going to position your offering. What is the unique selling proposition (USP)? You can clearly define your USP by examining your market and finding where there are gaps.Once you have found a few gaps, position your courses so that they fill these gaps.

In other words, don’t be a “copycat”. Be original and show some creativity in what it is you’re offering. People are drawn to originality, and it is a sure way to begin building buzz for your courses and business.


Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Let's Talk! | Twitter

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