A popular buzzword today is “automation”, and in most cases you hear about it in the marketing context.
While the concept can be a bit vague, it generally means creating automatic interactions and communication points with customers (or potential customers) based on actions that these individuals take.
For example, many companies will add your email as a lead if you opt into one of their free downloads. You then will receive a sequence of emails in an attempt to up-sell you to another product.
If you don’t open any of the emails you could be placed onto another email sequence (automatically) with a different set of messages than if you did open the emails.
Taking it one step further, let’s say you purchased whatever it was that was being sold to you. Well, guess what? You are on a new list based on that action and will receive certain communications based on that activity.
This entire process is actually quite powerful and it is responsible for making businesses a lot of money.
But what about learning? Can we do something similar in an online course? Short answer: YES!
Automation in Your Courses
Similar to the way businesses will place you on certain lists based on your status as a customer, you can configure automatic interactions with your learners based on their activities in a course.
This can get pretty elaborate, but it doesn’t have to be. You could use something like the LearnDash Notifications add-on to implement basic components of this right away such as sending certain messages to learners if they fail a quiz, haven’t logged into the site in some time, or earned a certificate.
The automation can get more granular though if you want, and one of the most popular tools for doing this is Infusionsoft. You can easily connect LearnDash to Infusionsoft by leveraging tools like Memberium, iMember360, and WPFusion.
To see an example of this in action have a look at this hour-long case study of Troy Dean’s popular WPElevation course. It’s quite elaborate and shows what is possible leveraging automation and LearnDash.
Want to learn more? Send us a message – we’d be happy to discuss your project’s goals!