February 16th, 2014 E-Learning


Gamification is growing in popularity as it has shown that it can produce measurable results if implemented properly. That said, the adoption of gamification can be a slow process depending on the organization.

For those who are not as familiar with the ever changing elearning industry, the entire gamification concept is hard to comprehend. This is understandable since gamification can be something small, such as adding points into a quiz, or rather complex. It can be quite overwhelming and unclear.

Why Use Gamification?

There are facts and figures out there that support the benefits of gamification-based learning on performance, but the numbers alone should not be the main motivator for infusing your learning with an element of gaming. Consider the following four reasons (as originally shared by PeopleFluent):

Gamification provides instant access to performance feedback. For example, if you are using a very basic gaming component such as a leader-board after a quiz, the user immediately knows where they stand among their peers.

Gamification can build employee engagement. One way to do this is by using a badge-based system within the organization the rewards employees for various activities. Taking this one step further, you can allow employees to “cash-in” these badges and points for real benefits.

Gamification can boost productivity. Implementing a reward system based on a specific set of activities can encourage employees to perform pre-defined tasks in an orderly fashion.

Gamification can increase learning retention. Be it with rewards or through friendly competition, gamification helps employees better internalize the content as they relate to it differently than just reading a job aid or watching a training video – both of which represent one direction communication.

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About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter


3 responses

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Check out Clark Aldrich if you don’t already know him. He’s the expert on gaming in our industry.

Hi Lola-
Thanks for the comment and for the share.

Feedback in gamification can be used as you have shown above, for comparison and competition, but I don’t think that is the main role it plays. It is the idea of getting immediate (mostly positive) feedback when engaged in what might otherwise be mundane tasks. Or, you are learning a new skill, get an “well done” and are encouraged to continue progressing to a new level.

Avatar Mark Scott

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