Whether you are selling an online course or not it is a good idea to create a landing page for perspective students.
In the event that you are selling your courses this gives you an opportunity to add sales copy to your description. Perfect for adding videos or text to explain the benefits of the content.
The type of landing page you use is going to be dependent on a few factors.
If you are a business selling multiple courses then it may make more sense to have your sales message on each individual course page (sort of like a catalog).
If you have one-off courses, as is common with bloggers and consultants, then a regular sales page may be best for the topic and audience.
While ultimately you will need to decide which option is best for your offering, the good news is that LearnDash makes it easy to accomplish both methods.
Option 1: Regular (Traditional) Sales Page
The regular sales page option is something you have probably seen before. Often it consists of long-letter sales copy which gives a background on the purpose and benefits of the product.
These types of sales pages have proven to be quite successful, and very well may be the perfect method for selling your LearnDash course.
At the end of these sales pages is often a purchase button.
If you’re using one of the built-in payment options for LearnDash (PayPal, Stripe, or 2Checkout) then you can use the course purchase button shortcode to insert the purchase button on your sales page.
When a customer clicks the button they will be directed to make a purchase. After purchase their account is auto-created and enrolled into the course.
By the way, if you’re using a shopping cart instead then the process is similar except instead of the LearnDash course purchase button you’ll just use the shortcode for inserting the shopping cart’s “buy now” button onto your sales page.
Option 2: Sales Message on Course Description
When you create a course in LearnDash you have the opportunity to create custom course descriptions on the course page.
Your visitors click on the course page which brings them to the description where they can review the offering and enroll (i.e. purchase).
You can present these prospective customers a unique sales message by using the visitor shortcode. After the customer makes their purchase they are enrolled into the course and the sales message disappears.
If you’re interested in learning more about both the payment button shortcode and visitor shortcode, you can do so here.
Are you creating an online course and want to know which sales method is best for you? Send us a message and we can discuss your project in more detail!