January 22nd, 2014 E-Learning


As we forge ahead into 2014, the elearning industry is certainly carrying some momentum. Last year was exciting on many fronts – from new technologies, new services, and tools. It is reasonable to expect an increased growth (and interest) in elearning for 2014.

For those of you looking for a little proof regarding the industry’s growth and promise, consider the 14 elearning facts below (originally shared by Aurion Learning).

Proof of Industry Strength & Growth

  • The average age of someone who learns online is 34 years old.
  • 82% of online learners are under graduates.
  • 81% of online learners are employed.
  • Over 40% of Fortune 500 companies are now using some form of educational technology.
  • Companies that are using elearning tools and techniques have the potential to improve productivity of the employees by 50%.
  • Every $1 spent on training results in up to $30 worth of productivity gains.
  • A survey of HR Managers found that 12% listed “not enough training” as the top reason employees give for leaving an organization.
  • Companies using elearning and on-the-job training generate 26% more revenue per employee.
  • In 2011, it was estimated that 35.6 billion dollars was spent on self-paced elearning worldwide.
  • Today, elearning is a 55.6 billion dollar industry, and it’s projected to double by the end of 2015.
  • 72% of companies state that elearning helps them to keep up-to-date in their industry.
  • Companies that have a strong learning culture have been shown to do better in their market compared to those who do not.
  • Companies are 34% more able to respond to customer needs when they have a robust learning program.
  • Companies are 46% more likely to be the leader in their industry with a robust learning program.
  • Companies are 17% more likely to become the market share leader if they have a robust elearning program.

Justin Ferriman photo

About Justin Ferriman

Justin Ferriman started LearnDash, the WordPress LMS trusted by Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses. Justin's Homepage | Twitter

Posted in


7 responses

Leave a Comment

Wow…fantastic to see some hard data about the impact and outcomes of instructional design. Love your blog too Justin!

Avatar Narinda Sandry

Great information. I especially appreciate the tie between dollars spent and potential for productivity gains. At a time when organizations need to improve their productivity we can point to training as one of the surest, safest ways to find those gains.
Thanks for sharing…
Dale Wilcox

I don’t understand….if 82% are undergraduates (“undergraduate” beging defined as “a student at a college or university who has not yet earned a bachelor’s or equivalent degree”) and 81% are employed, then it sounds like at least 60+% of college/university students also work. Is that really true, or has something here been a bit mistated?

Avatar Sandra Shill

(Sorry, I should have said that “…at least 60+% of college/university students *who do online learning* also work…”

Avatar Sandra Shill

These are great stats, but (since I work in an academic environment) I hesitate to refer to them without some references as to the actual sources or research that backs them up. Would it be possible to provide at least some links or references or citations for at least some of them? Thank you!

Avatar Tobi Krutt

Awesome post, very helpful. Every $1 spent on training results in up to $30 worth of productivity gains. this defines the power of e learning.

Comments are closed.

Your course could already be online!

We offer a 15 day money-back guarantee and have a world class community to help you get your course online today!

See LearnDash in action. Online Demo

Join Our Next Webinar!

LearnDash webinars are designed to teach you how to build, grow, and scale your course-building business. Join our team in one of our next live webinars.