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Why Sell Courses Using WordPress

consulting-ratesMany people today are realizing that they can make an extra income by selling courses on a topic related to their expertise. The great thing about selling an online course is that you can create it once and then sell it over-and-over again. Sure you may need to modify it, but once the first edition is complete, the rest is just maintenance.

It’s because of this that people are searching for a means to sell their courses. At first glance, services like Udemy seem like a viable option. However, there are some inherent downsides to this approach.

For instance, Udemy takes a pretty significant cut of your course sale if the customer doesn’t find your course through your direct link. Also, while there is less to do from a technical standpoint, you are essentially building Udemy’s brand, sending more customers to their site, and increasing their overall value (not your own).

If you’re looking to make a few extra bucks, then Udemy might be a good option for you and you should at least check it out. If you are interested in building something more substantial, then you will want to create your own brand, on your own site.

Why Choose WordPress

There are many different website platforms out there, but none will give you the flexibility, freedom, and support community of WordPress. In fact, in August 2013 it was reported that 22% of the top 10 million websites used WordPress. In other words, you’re in good company.

Having your own WordPress site is extremely easy. Many hosting providers specialize in hosting WordPress – so as soon as you pick your domain name and purchase your hosting plan (anywhere around $10 per month), it will already be installed.

Adding your course content is simple by using a WordPress LMS plugin like LearnDash. All you do is install, click “activate”, and you are ready to add course content. Once your content is up, simply add a price and click “Publish”. That’s it.

Now, depending on the complexity of your courses, the creation process may take some time. Just like a course can’t be created in a day, neither can a website. But you will be learning during this time, and you’ll have support along the way by partnering with a product like LearnDash.

When it is all said and done, you will have an asset that you own outright. You won’t need to split revenues and you can focus on building your brand. WordPress is loved by search engines and constantly ranks well in search results – giving you an advantage over those that host their courses among thousands upon Udemy-type sites.

Maybe you want to get started creating and selling your own courses? Perhaps you wonder if LearnDash would be a good solution for you? In either case, feel free to ask us your questions and we will happily point you in the right direction.

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About the Author:

Justin Ferriman is the Founder of LearnDash, a WordPress based LMS and Learning Strategy provider. He also works as a Learning & Collaboration Consultant where he implements large-scale training programs for Fortune 500 companies.

2 Comments
  1. Mike

    I didn’t realize you add a price via LearnDash and then Publish the course. Isn’t an e-commerce plugin (like Woo Commerce) required to enable a customer to signup for a course, then pay, via WordPress?

    • Hi Mike-

      Thanks for the note. It certainly isn’t required, but is an option should you wish to sell courses with WooCommerce, iThemes Exchange, or JigoShop. If you wanted, you could just add your PayPal address in the SETTINGS field and then all you need to do is add a price.

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