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The Key to Creating and Selling Courses

instructional-designer-salaryMany people would love to create a course to sell online, but then get stuck trying to figure out what topic to choose. In my conversations with people who are using LearnDash, this appearsĀ to be the hardest part of the entire process. However, it is the most essential one.

People who want to sell online courses generally fall into one of two groups:

  1. Already have (and know a topic) based on their profession
  2. Are seeking a topic that will generate the most income

There is nothing wrong with either group and their approach. I will say that those that fall into group one tend to have the greatest chance of success for a very obvious reason.

If you are thinking about creating a course and that course content is already on a topic that you know well (and you have a passion for it), then you are well positioned to succeed. Getting a course created, launched, marketed, and supported takes a lot of effort. There are many long days ahead of you and it will be easy to burn-out.

If you have a passion for the topic, and you are already working in the particular industry, then chances are you will be less likely to burn-out from the work required to get a successful course offering created and launched.

This is not to say that you cannot be successful creating courses in an area where you are not currently working. Just know that you will have more hours ahead of you as you come up-to-speed with the topic at hand, create the course, launch the course, then market it to an entirely new industry. It is by no means impossible, the road is longer.

If you are seriously thinking about creating an online course, then you will do yourself a huge favor by choosing an industry that you know really well, have a strong passion for, or are currently working in.

Whatever you do, avoid choosing an area just because you think it will make you money. If your intentions are purely profit driven, you will be unable to sustain the effort needed as you try to position your course against others who actually have a passion for the industry.

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About the Author:

Justin Ferriman is the Founder of LearnDash, a WordPress based LMS and Learning Strategy provider. He also works as a Learning & Collaboration Consultant where he implements large-scale training programs for Fortune 500 companies.

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