Profit from Selling Certification Elearning

certified-imageIt’s all the rage these days – sign-up for training, take the course, pass an exam, and receive certification. Some people take these courses in an effort to stand out to employers, while others are required to take these courses because of their employment. In either case, certifications are not going anywhere (nor are the people who want them…or perhaps need them).

We come across a lot of different projects with LearnDash, but one thing that seemingly comes up again and again are the projects around certification – and for good reason too. Certifications are attractive for the customer, it’s ultimately what they are after when they take a course. Think of it as the carrot at the end of the stick. Participants are more likely to listen and attempt to comprehend the content since they want to receive the designation that they have successfully completed a course. This helps to solve the one major problem in elearning, and that’s the users’ tendency to click “next” until they get to the very end.

If you have ever wondered about how you could use your instructional design skills to create elearning that can be sold, then you should look into the realm of certifications. By way of example, we have had customers use LearnDash to deliver their HIPAA compliance certifications, CPR training, continuing education credits, and the like. There are hundreds of different certifications people are looking to achieve.

In some cases, you have to be an accredited institution to administer certifications, but this shouldn’t be something to deter you. There are countless more training programs that are just that: certification training! For those of you who attended a U.S. University, then you remember practicing for the ACT and SAT exams. Lessons followed by prep-tests is what I remember. Sure, no “certification” (or credit) if I passed the practice test, but it was still valuable.

If you’re interested in generating an income from your courses, then consider the certification route. There are plenty of options available, you would be quite surprised. Anything from IT, trade professions, government regulated certifications, specialty skills, and so on. Here’s a tip: if you don’t have time to learn the content, partner with an industry expert who has the subject knowledge. Even better to partner with someone who is well known or has a lot of connections! Maybe you’ll even find that one area that isn’t yet tapped and become the premier place for all learning and resources!

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About the Author:

Justin Ferriman is the co-founder and CEO of LearnDash, the WordPress LMS trusted by the world's leading organizations, such as the University of Michigan, Digital Marketer, WPEngine, and Infusionsoft. Justin has made a career as an elearning consultant where he has implemented large-scale training programs for Fortune 500 companies. Twitter | LinkedIn

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